Overview: The Marketing/PR Assistant is an organized and dedicated individual who assists the Marketing/PR Manager in overseeing the Mustang Media Group brand through campaigns, events and outreach programs for each media organization. The Marketing/PR Assistant will be familiar with the editorial workings of Mustang News, the business workings of the MMG Business/Sales team, and the operations of KCPR radio station. They will have a working knowledge of contemporary marketing/public relations campaigns, social media marketing, graphic design, event planning etc. The Marketing/PR Assistant will be committed to the team and will prioritize being present at the majority of Mustang Media Group Marketing events throughout the school year. They will also be responsible for leading the creation of short-form video content for platforms such as Instagram and Tik-Tok with the support of the rest of the marketing team. Finally, they will serve as the liaison between the MMG Social Media and Marketing teams, using effective communication skills to help create impactful social media campaigns. 

Responsibilities:

• Work closely with Mustang Media Group Marketing and Public Relations Manager to plan marketing events, campaigns and public outreach programs for the school year.
• Must be available to prioritize and attend the majority of Mustang Media Group marketing events throughout the school year. 
• Responsible for leading short-form video content creation with support from the Marketing Team.  
• Act as liaison between MMG Social Media Team and MMG Marketing team, creating and implementing multi-platform social media campaigns throughout the year. 
• Assist Marketing and Public Relations Manager in coordinating Marketing/PR activities with MMG Advertising, Mustang News, and KCPR Marketing teams. 
• Support Marketing and Public Relations Manager in implementing marketing campaigns, strategies and events that promote special editions and additional print products such as Poly Picks, Slo Living and Coupon Book.  
• Must be available to begin role at least one week before the official start of the school year. 
• Support Marketing and Public Relations Manager in organizing and executing community outreach programs, such as presentations, special events, open houses, surveys, etc.
• Create new and innovative strategies to promote Mustang Media Group and grow brand awareness both on and off campus. 

 Stipend: TBD

Please reach out to Marketing and PR manager, Kat Smith with any questions ksmit191@calpoly.edu.